Xinchang Ancient Town

The ancient town became popular after being exposed by major media



The long holiday was a disaster, especially the snack area was packed with people.



The Peach Blossom Festival held every year also attracts a large number of tourists



It is said that there is almost no one here on weekdays.



It is one of the four major towns in the former Nanhui area in the central and southern part of Pudong.



Walking on the stone street, you will feel like you are in Qibao Ancient Town. Walking on the bridge, you will feel like you are walking through Zhaojia Tower.



I think this is what the ancient town looks like.



The transportation here is not very convenient. The subway does not go directly to the bus station, so you have to drive a short distance to get to the subway station. It is also difficult to find a parking space during peak hours.



There are some issues with the network coverage in the ancient town. When there are a lot of people, the mobile signal is almost zero.

This is the stone bridge closest to Nanshan Ancient Temple. Nanshan Ancient Temple is also worth visiting and worshipping, and the masters in the temple are also approachable.

A place in Nanhui, Pudong, which can be called an ancient town, feels so-so, with food like stinky tofu and many people.

It's a small ancient town, but its location is a bit remote.

Compared to other ancient towns in Shanghai, I personally think Xinchang is the best. It's quite large, with both a busy street food market and winding lanes with residential houses. It's quite nice! The most distinctive foods are chicken soup with tofu pudding, siu mai, and peach gum sold by many grandparents at stalls.

An ancient town in Pudong, Shanghai, with no entrance fee, worth a visit

It is written in great detail. I went there on 11/10 and it is indeed an ancient town worth visiting as described in the article.

I have been there several times. The town is not as commercialized as other ancient towns, nor is it inhabited by outsiders like other ancient towns. The people here are all indigenous. Most other ancient towns were built or renovated later, but Xinchang is a rare original ancient town.

Personally, I think it is better than the Xinchang Street in Qibao Ancient Town, which runs through the ancient town. The commercial atmosphere of Xinchang is not strong.

Xinchang, an ancient town in Shanghai, formerly known as "Shisunli," is known for its reputation as "a small Xinchang rivaling Suzhou." During the Southern Song Dynasty, the town, bustling with singing houses, taverns, and merchants, surpassed Shanghai County in prosperity, earning the nickname "Xinchang Ancient Town rivaling Suzhou." It was then the largest town on the Pudong Plain. When Xinchang was established, the Xiasha Salt Field was at its peak, boasting salt production and a greater number of salt pans than any other salt field in western Zhejiang. Today, Xinchang Ancient Town has remained largely undeveloped, preserving its unique historical charm. Xinchang Ancient Town boasts 150,000 square meters of ancient buildings, 1,200 meters of stone embankments from the Yuan, Ming, and Qing dynasties, 69 ancient ceremonial gates, and over 100 Ming and Qing dynasty residences of varying sizes. With whitewashed walls, black tiles, and carved doors and windows, the town's historic character is evoked. The most representative examples are Xi Family Hall and Zhang Hall. Particularly noteworthy is the Zhangting Hall's fusion of Eastern and Western elements: the traditional Eastern courtyard with four entrances and three exits, the Roman columns on the ceremonial gate, and the exquisite mosaic flooring all reflect ingenuity. In Xinchang, ancient dwellings stretch along the riverside of the ancient town, creating a dense network of streets and alleys, showcasing the unique lifestyle of waterside residents for millennia, offering a true snapshot of life for the original residents of Shanghai's old Pudong district.

It's okay overall. There is a good Nanshan Temple near the ancient town that doesn't require a ticket.

The five-star Zhouxuewang restaurant gets 1A, the quiet Bishan Temple is 1A, the beautiful ancient town environment gets 1A, and the five-yuan Qinglong sword gets 1A, which is worthy of the AAAA scenic spot! Well, this ancient town is good and worth recommending!

Xinchang Ancient Town, located in Pudong, Shanghai, along Metro Line 16, is an emerging water town that has been developed in recent years. It is a very literary ancient town with two streets along the river. There are various specialty shops on the streets. There are many mailboxes in the ancient town for tourists to mail postcards.

The name is not what it seems. When I went there, it was under renovation everywhere. The transportation was inconvenient. It was just a group of small houses. I saw the windowsills and potted plants in Lust, Caution, but it was not the same feeling as in the movie. There is no need to go there at all.

Xinchang Ancient Town is an ancient town in Shanghai that has not yet been commercialized. It is large in scale and well-preserved. Local residents live there, and it has the feeling of home from childhood. You can go there to take pictures and just relax.

It was drizzling when I went, so it wasn't as crowded as it is during Golden Week. The patter of raindrops from the eaves hit the water, creating bubbles that made me forget I was in a bustling metropolis. There were some very unique shops, romantic and innovative. I bought a cute owl (a handicraft) there, and sat quietly by the water, eating smiley face hash browns, chatting with friends I hadn't seen in a while, or even just saying nothing at all. It was wonderful...

I live nearby and happened to visit here.

Honestly, it wasn't that great and if I had gone there based on a recommendation, I would have been disappointed.

There is only one street here, not big, not a big place to go shopping, and the things sold there are also very rough. Of course, it is okay to walk around occasionally, and it is also good to take pictures. There are several bridges, and the scenery on the bridge is also good 😊

Xinchang Ancient Town, named after its history of over 800 years, was once a bustling saltworks and market, and today retains numerous Ming and Qing dynasty architecture. Compared to other ancient towns in Shanghai, it is more tranquil and rustic, less commercialized, and offers a vibrant atmosphere of Jiangnan life. This millennium-old town was also the setting for Lust, Caution. The town boasts ancient buildings, temples, bridges, and memorial archways. The Thirteen Memorial Archways are also a must-see.

I want to say...are the good reviews all fake? I came all the way from Puxi...not only are there too many people, but it's almost all commercialized. I advise everyone not to come.

The ancient town is very close to Shanghai, with convenient transportation and a very cheap parking fee of only 5 yuan. The scenery is average and lacks characteristics. There are a lot of delicious things, and the crabapple cake tastes good.

The Jiangnan water town and the atmosphere of fireworks make this trip worthwhile.

You can take a walk and have a look during your free time on weekends. It's not big, but there are some special snacks.

We went there on February 21, 2018. It was still cold due to the rain. The town is very traditional and retains its original style. The wood on the windows and doors is in a bad state.

Xinchang Ancient Town, Xinchang means "Xiasha". There used to be a salt field in this place. Later, the salt field moved south and formed the "new salt field", so this ancient town was called "Xinchang" [silly smile]. Now the salt field is gone but there are still many elderly people living here who are reluctant to move away. During the Chinese New Year and other holidays, young people who have bought new houses in the bustling city will occasionally come back to visit the elderly.

I recommend the chicken soup with tofu pudding (it tastes very fragrant and the tofu is very tender, better than the tofu pudding in Beijing).

Pudong Town, I didn’t expect that Pudong could still preserve such an ancient town. It was unexpected and worth a visit.

I studied agriculture in middle school and often go to Xinchang for nostalgia. It doesn't seem very commercialized.

It was very good, beyond my expectations. I wanted to finish early and go back to Dishui Lake, but it was still early. I arrived there around 4 pm, so I took a look. Although there were few people, it did not affect the beautiful scenery here. The quaint houses and strange ornaments are all fascinating. The night view is also very unique. It is a great place for handsome men and beautiful women to meet. I will come again next time. This also made me, a foreigner who had just arrived in Shanghai, have a better impression of Shanghai. Friends, see you in the ancient town😘😘

Only after I went there did I know that a scene from "Lust, Caution" was filmed here. Night is the best time to appreciate the ancient town. It is not as noisy as during the day, and it is nice to take a quiet walk.

I took advantage of my free time to wander around Xinchang Ancient Town. On weekdays, the town is relatively quiet, with fewer tourists, making it feel even more beautiful. I skipped lunch at a restaurant and sampled local street food along the way: stinky tofu, grass-head pancakes, fried dumplings, wontons, glutinous rice balls, and crabapple cakes. It didn't take long for me to fill my stomach.

Strolling along Xiaohe Xiatang Street, the renovated corridor offers a pleasant place to rest. There are also numerous tables, making it a pleasant setting for a meal or a few drinks. I then noticed A'er Canteen and began studying the menu, which was written on a blackboard. The tripe and lung soup and white-cut pigs were both tempting. A'er then came out to greet me. During our casual conversation, I learned that he's been butchering pigs since he was 17, and his understanding of pigs is unparalleled. Encouraged by everyone, I ordered a tripe and lung soup for myself.

It was indeed delicious, the tripe and lungs cleaned thoroughly and with a pure, authentic flavor. This ingredient takes time to prepare, and Ah Er meticulously cleans it. At 38 yuan per serving, the tripe and lung soup is affordable, and the authentic flavor draws many diners in. My unexpected discovery today was truly worth it. Next time I'm here, I'll definitely head straight to Ah Er Canteen.

It's quite nice, with a more lively atmosphere than other ancient towns. When you first enter, it's similar to other ancient towns, with two streets packed with people. But as you walk deeper, you're more immersed in local life, with less commercial atmosphere and fewer people. You can see people leisurely doing laundry, cooking, watching TV, playing mahjong, and walking their birds. On weekends, it's nice to stroll through the area and find a quiet spot to soak up the sun and read a book. The food is especially special, with the grass-head pancakes, but the rest is similar to other ancient towns.

Just relax and experience life in a small town that has not yet been fully developed

Xinchang is a small town in Shanghai's Pudong district. While not as famous as Tongliwu Town, a stroll through the area reveals its Jiangnan-style houses, flowing water, and quaint atmosphere. Its relative relative lack of popularity means fewer tourists and a less crowded environment, allowing for a relaxing and enjoyable experience. Furthermore, it's a lively town, and the local accents of the locals add a touch of life to the conversation.

There are too many people and it's too commercialized. The most important thing is that the scenery of the ancient town is too ordinary. The scenery of any small village or roadside river is no worse than this one. Considering that I ate a lot of snacks there, I can only give it 3 stars!

I've been to so many places, but this is the only one I find disgusting. There's a tree at the entrance to the ancient town, crawling with caterpillars all over it. It's terrifying! Once inside the scenic area, I randomly found a stall and bought some local snacks, shredded radish pancakes. I asked the owner how much they cost, and he said two yuan. When it was fried, I paid, and he said three yuan. "Okay, no problem," I gave him ten yuan, and he gave me two yuan in change, saying, "I just gave you five, right?" Looking at the two yuan in my hand, I felt really unhappy. Couldn't these unscrupulous people and unscrupulous merchants be any more brazen? The roadside was dirty and dusty. It couldn't be more disgusting.

At 8 a.m., the ancient town was not crowded, making it a pleasant stroll. It's not a large town, so you can explore it in two hours. There's not much to see, but the scenery is beautiful for photos. Take advantage of the quiet hours to snap some photos and then, once the shops open, grab some snacks and take photos while you walk.

I hope more people will get to know Xinchang. With more people visiting, Xinchang's development will accelerate. Of course, I also hope Xinchang can maintain its current vibrant atmosphere. It's really nice to walk around Old Street every night. Except for weekend nights, it's very quiet after 8 p.m. on weekdays, and it's a relaxing stroll home. In the mornings, I go to Dongcang Tangbao on Old Street to try some authentic xiaolongbao. If you're visiting Xinchang, feel free to contact me. I'd be a free guide, O(∩_∩)O haha~

This is an ancient town where commercialization is not so serious. There are still many houses where old residents live. The snacks sold here are very unique and the prices are not expensive. It is definitely worth a visit.

This is the most satisfying ancient town I've ever visited. It wasn't crowded, and the scenery was beautiful, and the people were friendly. My only regret was that the Youtao store was closed when I arrived. I heard the zip code was 201314, and I wanted to check it out, but it was a shame. Each store has its own unique charm. There's also a jewelry store down the street—I forgot the name—but it's incredibly well made. There's another ancient street just across the road from the town. It's a little less crowded, but still worth a visit.

There is now a subway in Xinchang Town, Pudong New Area.

It is an ancient town with a Jiangnan water village style. There are not many people on weekdays. The scene where Wang Leehom and Tang Wei met in the teahouse in the movie Lust, Caution was taken there.

If you have eyes that are good at discovering the beauty of details, you can find the quietness and comfort in places with few people. If you come to Disney or the Wildlife Park, it is a good idea to visit Xinchang Ancient Town.

It has a bit of the feel of a Jiangnan water town. Compared with Xitang, Xinzhen is more like an unmarried girl.

Maybe it is far away from the city of Shanghai so there are not many people, and the ancient town is not big, so the commercial atmosphere is not strong.

I really like Xinchang Ancient Town, it is quiet and not competitive. I am very happy to find that Xinchang Ancient Town is positioned as a cultural and creative town. This atmosphere is very suitable for the growth of literary and artistic fresh styles. It is obvious that literary and artistic shops are springing up like mushrooms after rain.

The most popular choice is Xiao Xingyun B&B, located at 122 Xinchang Street. I stayed there for one night and it was absolutely fantastic. The location is in the heart of the ancient town, yet it offers a tranquil escape amidst the hustle and bustle. The owner's family runs this B&B, and compared to some inns and hotels, it's truly a B&B! It's incredibly cozy and comfortable. They also offer a variety of creative offerings, including private dishes, a coffee shop, a teahouse, and Xinchang snacks. Their private dishes are renowned, with the owner serving two tables daily and not overcooking. Everyone who's tried it says it tastes like my mom's (the taste of childhood).

It's well worth visiting Xinchang, but you should also visit Xiao Xingyun B&B to reconnect with your childhood! You can experience the warmth of home and eat the dishes you loved as a child!

Friendly reminder: Boss phone number: 13564075910

Xinchang Ancient Town, also known as the "Hongqiao Scenic Area", is centered on Hongfu Bridge. The main street is "Xinchang Street" vertically and the two small streets along Hongqiao Port horizontally are "Hongxi Street and Hongdong Street" in Hebei and "Shangtang Street and Xiatang Street" in Henan.

Wandering through the alleys, still imbued with ancient charm and treading along neatly paved stone paths, we slowly arrived at the heart of the old street's bustling center: the stone arch bridge "Hongfu Bridge." Originally built during the Zhengde reign of the Ming Dynasty, its name means "great fortune and blessings." The existing bridge is a contemporary reconstruction. The stone lions atop the bridge are charmingly small. South of the bridge stands the quaint teahouse "Diyilou Tea Garden," built in the late Tongzhi reign of the Qing Dynasty. A plaque reading "Diyilou" hangs over the main entrance to the tea garden, facing the street. It's said that "Lust, Caution" was filmed here. The flowing water under the bridge, the aroma of tea, and the melodious music truly evoke the charm of old Shanghai.

Strolling along Hongdong Street, one marvels at the poetic charm of the old houses, where "the market meets the doorstep, the sound of oars echoes outside the window." Xijia Hall, in particular, is the most representative ancient residential building in Xinchang Ancient Town. Xijia Hall is divided into the West Hall (Lane 122, Hongdong Street) and the East Hall (No. 116, Hongdong Street). At the end of Hongdong Street, spanning the north-south section (Hongqiao Harbor) is a covered bridge, rebuilt from a sluice gate. Spanning the east-west section (Dongheng Harbor) is the vast stone arch bridge, Qianqiu Bridge, formerly known as Zhangyi Bridge. Built during the Kangxi period of the Qing Dynasty, the bridge, funded by Qian Jianzhang, a Xinchang native, is 28 meters long and 3.9 meters wide. The archway is six meters high, with 22 steps on each side. Two couplets in regular script are inscribed on the north and south sides of the bridge arches: "May Heaven bless good people, may people always do good deeds" and "Helping others is helping oneself, sowing blessings will cultivate virtue."

The "Nine Ring Dragons" of Xinchang Ancient Town refer to the nine "Ring Dragon Bridges" (stone arch bridges). It is said that at the beginning of the Liberation Era, these "Ring Dragon Bridges" included Hongfu Bridge, Qianqiu Bridge, Baihu Temple Bridge, Yaqian Bridge (Zhong'an Bridge), Yongning Bridge, Yihe Bridge, Yanghui Bridge, Zhong'an Bridge (Shengjia Bridge), and Yuhuangge Bridge. However, today, Qianqiu Bridge is the only surviving ancient "Ring Dragon Bridge," while the other bridges have either been destroyed or rebuilt, and no longer resemble their former appearance.

Crossing the covered bridge spanning north and south (Hongqiao Harbor), we arrived at Xiatang Street, embodying the Jiangnan aesthetic of small bridges, flowing water, and residential buildings. Returning to Hongfu Bridge, we arrived at Xinchang Street, its bustling main street. The bluestone-paved alleys are lined with aging two-story wooden tiled houses, now filled with shops displaying various signs, a remarkably authentic look. No wonder the film "Lust, Caution" and "Ip Man" featured this area as a filming location. Walking south to the end of Xinchang Street, we find the "Three Generations, Two Ranks" archway, built during the Wanli reign of the Ming Dynasty (1573). Xinchang Ancient Town has long been known for its "Thirteen Archways and Nine Ring Dragons." Sadly, these archways have been damaged or demolished, leaving only a few newer archways: "Three Generations, Two Ranks," "Shisun Archway," and "Nanshan Archway."

An ancient town with a long history in Pudong, with the famous Xiasha Shaomai, but no direct subway access

It was already dark when I went there, and many shops were closed. The night view was still good.

As someone who has visited Xinchang Ancient Town numerous times, I feel that the main purpose of visiting is to experience the peaceful and leisurely lifestyle of its residents and savor the richness of history. Therefore, it's best to avoid crowded weekends and holidays, but rather choose a less crowded weekday to stroll through the ancient town's alleys and admire the ethnic architecture, small ornaments, and handicrafts. Then, sit quietly on the rocks by the bridge, and finally find a charming teahouse or cafe to spend half a day in peace. While Xinchang Ancient Town isn't commercialized, many of its homes are decorated with a unique charm. They can calm one's mind and make one want to stop and admire them. The residents are incredibly peaceful. Even if you stop at their door to peer inside or take a photo, they simply smile and continue on with their daily routine. I believe this demonstrates a calming attitude, unperturbed by fame or disgrace. The small shops in the ancient town are basically run by the local indigenous residents. It seems that they are in no hurry to do business. Even if no one comes to patronize them, they can sit leisurely in the shop for a whole day without being anxious or impatient.

I personally love Xinchang Ancient Town, mainly because of its naturalness. Here I can calm my soul and find the life I really want. Life here is exquisite but not artificial, natural but not rough.

This ancient town is one of the attractions I lingered in, and it is worth appreciating.

It is relatively small and relatively few people have set foot on it, so it retains more of its original appearance.

There are many ancient towns in Jiangsu and Zhejiang, but they are too commercial and artificially carved. Instead, they are not as good as the original small ancient towns that have the flavor of the past.

Xinchang Ancient Town, located near the coast, was once a salt-drying area. Later, as the entire coast expanded outward, this thousand-year-old town remained. Like other ancient towns, its characteristics are small bridges, flowing water, and houses. Also known as "Shisunli," Xinchang is known as "a small Xinchang rivaling Suzhou." Ang Lee's "Lust, Caution" was filmed here.

More artistic than Zhujiajiao and less popular than Qibao Ancient Town.

It is located in the southwest end of Nanhui District, Shanghai, like a girl who is "kept in seclusion and is just met by others".

She was favored by director Ang Lee and became the filming location for the movie "Lust, Caution".

In Shanghai, there are also white walls and black tiles under the blue sky and white clouds.

Desolate carved railings and jade bricks line the cobblestone streets. Deep alleys weave together in a dense, interwoven pattern. Ancient bridges and flowing water create a familiar harmony. The misty corridors outside the fusion of Chinese and Western styles look familiar. Horse-head and pot-ear walls. Teahouses and coffee shops. Churches and temples. All of this together creates a unique picture of the Jiangnan water town.

Arch bridges are also a local pride. The Jiangnan water towns are characterized by their abundance of stone arch bridges, one of the four fundamental types of traditional Chinese bridges. They have withstood the test of natural disasters and war, weathering the vicissitudes of life. Their preservation as protected historical sites and their continued function are truly miraculous, reflecting the wisdom and strength of the Han Chinese working people. In Xinchang, those who are interested can take a closer look. There are many famous and surviving stone arch bridges: Hongfu Bridge, Qianqiu Bridge, Baihu Bridge, Yanghui Bridge, Yuhuangge Bridge, Yongning Bridge, and Shengjia Bridge.

Tips

【transportation】

Bus: Tourism Line 2, Shanghai-Nan Line (Dongchang Road Ferry ~ Huinan Town Bus Station).

Self-driving route: Downtown - Inner Ring Elevated Road - Nanpu Bridge - Longyang Road - Hunan Highway (passing Beicai Town, Zhoupu Town, Xiasha Town, Hangtou Town) - Xinchang Town.

Time: Four seasons

Price: 100

Tips

Every year in April and May, when the peach blossoms are in full bloom, you can visit Xinchang Taoyuan, located west of Xinchang Town on the Hunan Highway. For lunch, why not try the "Old Eight Varieties" at a restaurant in Taoyuan and experience the delicious farmhouse cuisine? Nanhui's "Old Eight Varieties" are a distinctive farmhouse dish. They include three-yellow chicken, braised pork, pork knuckle, bacon, braised duck, black fish, pork skin soup, and melon pancakes. Rice is served with salty and sour rice (vegetable rice).

Xinchang is quite big and has many snacks and convenient transportation.

The water is not clean, cars are parked randomly, and the food is expensive and not tasty.

One of the ancient towns in Pudong, Shanghai. Although the town is not very big, it has a strong cultural atmosphere and not many people are here for leisure.

It is famous for filming the locations of Ip Man and Lust, Caution, but it also retains the original style of the ancient town.

Xinchang doesn't really have a strong commercial atmosphere. I was often approached by locals and stayed at the Soho Youth Hostel, which was quite nice and I was very happy.

It is not very famous yet, and there are not as many people as other ancient towns. It was brought into view because of filming!

A good place to take artistic photos. There are also many snacks. It is worth going.

It's an hour's drive from the city, and the lack of entrance fees is key. The scenic area isn't large, perfect for a leisurely stroll for half a day. Compared to Zhouzhuang, Wuzhen, and Tongli, it's less developed and less commercial. Residents also hang out in the town, making it feel more down-to-earth. Some buildings are still distinctive, though a bit run-down and lacking in proper restoration, which adds to the sense of history. Dining in the town is affordable, costing 30-40 yuan per person. My only concern is that the river water isn't very clean and needs to be cleaned up. Overall, it's a good place to spend some time and a leisurely stroll!

Compared to other ancient towns, it's the quietest. However, during the Lantern Festival one year, I took my kids on a night tour of Xinchang Ancient Town, and I experienced the crowds of people there for the first time. Compared to my childhood impression, the town now has a stronger commercial atmosphere, with many more artistic shops and bars.

It's a water town with no bars or singers, so there's no nightlife.

It's an ancient town that hasn't been developed much. There are not many people and locals live in it. The siu mai and haitang cakes recommended by outsiders are average, but the glutinous rice cakes are good.

Overall, it's okay. Although it can't be compared with Phoenix and Lijiang, it's worth a visit. It's a bit crowded if you choose to go on weekends. The alleys are full of snacks. It's not very big, so half a day is enough to walk around. Since I went alone, I finished the tour in less than half a day. Some attractions have admission fees, but the entrance fees are not high.

It is close to the city center, with less traffic and has not yet been commercialized. I prefer the tranquility here compared to the hustle and bustle of Zhujiajiao.

This is an ancient town that has not yet been fully developed. Morning and night are my favorite times of the year. It is quiet and friendly.

It has a bit of the flavor of the Jiangnan water town. Compared with Qibao, I prefer this place. Drinking tea and chatting here is very comfortable.

This ancient town is pretty good, the commercial atmosphere is not too strong, it is relatively quiet and peaceful

The road is long, transportation is inconvenient, and the ancient town has not yet formed a climate, so it is not recommended to go there specifically.

The transportation is convenient, there are not too many tourists, the ancient town is well maintained, there is no entrance fee to enter the ancient town, and some exhibition halls in the ancient town charge additional entrance fees. It is not too commercial, there are many craftsmen in the ancient street, which is great, snacks and juice are very good

Despite being relatively unpopular with tourists, Xinchang Town is quite quiet, and the locals live a comfortable life. They are also quite friendly to visitors, generally not averse to photography, and will happily share stories about the ancient town, which is quite informative. In recent years, the town government has vigorously developed the area, building wooden corridors along the riverside streets, providing convenient shelter from the sun and rain. Transportation is also convenient, with Metro Line 16 now accessible, allowing urban residents to stroll around, sample local specialties, and purchase local products.

A very good ancient town, it is recommended to buy crabapple cakes, flat cakes, and stinky tofu. There is also a teahouse in the ancient town where you can listen to storytelling.

Xinchang Town is located in the middle of the Nanhui section of the Shanghai-Nanning Highway, in the heart of Nanhui District (now part of Pudong New Area). It is 36 kilometers from downtown Shanghai and 12 kilometers from Nanhui District. The Xinchang area was originally the southern section of the Xiasha Salt Field, where saltworkers used seawater to dry salt. Later, as the beach receded, the saltworks gradually became a place for saltworkers to live and trade goods. When Xinchang was established as a town, the Xiasha Salt Field was at its peak, with salt production and a greater number of salt stoves than any other saltworks in western Zhejiang.

Take Metro Line 16 and get off at Xinchang Station. You can take the bus there. Xinchang has a nice view and a cultural atmosphere. There are many coffee shops, but they're a bit pricey. There's also a free exhibition going on right now.

The ancient town is large and well-preserved, with aboriginal residents still living there. The town has a good balance between sightseeing and daily life. There is a leisure street in the town with many restaurants along the river where you can dine. It takes half a day to walk down the streets. Xinchang is also conveniently located, and you can take the subway and then the bus to get there.

Too many stereotypes about this city obscure the diverse and authentic culture of Shanghai's native residents. Beneath the shadows of Lujiazui's skyscrapers lie Xinchang's lush rice paddies, winding rivers, a strong sea breeze, a tranquil lifestyle, and the unhurried lives of Pudong's residents.