Caishen Bay

财神湾

Caishen Bay gathers together the characteristic buildings of the water town, including halls, corridors, water pavilions and various buildings. The scattered houses extend the quiet ancient streets, and the corridors, water pavilions are connected with the clear water and blue sky, and the beautiful scenery of the water town is in full view.
Inside the Hall of Wealth, a life-size statue of the God of Wealth, Wuzhen's Eastern God of Wealth, originally incarnated as Prime Minister Bigan. This unique figure, known for his heartfelt death, earned him the reputation of selflessness, a reminder that wealth should be earned through righteousness and not excessive selfishness. Every year on the fifth day of the first lunar month, Wuzhen residents come to the Hall of Wealth to burn incense and pray for blessings.

Attractions Location: No. 468-17, Huanhe Road, Wuzhen, Tongxiang, Jiaxing, Zhejiang Province, Wuzhen Dongzha Scenic Area (east side)

Tickets:
Dongzha Scenic Area Tickets are included

Opening hours:
All day (Monday to Sunday, January 1st - December 31st)

Transportation:
Walking distance to Dongzha Scenic Area

Time reference: Less than 1 hour


Recommended itinerary for Caishen Bay tours

1-Day Itinerary: WuZhen Caishen Bay Exploration

Spend a relaxing day in WuZhen, focusing on Caishen Bay and the main water town area. This is ideal for visitors with limited time who want a taste of WuZhen’s charm.

  • Morning: Visit WuZhen Caishen Bay – explore the temple dedicated to the God of Wealth, stroll along the riverside, and enjoy local performances. (Transport: From WuZhen Bus Station, take a taxi or shuttle bus to Caishen Bay, ~10 minutes)
  • Afternoon: Explore WuZhen East Scenic Zone – admire traditional residences, ancient workshops, and the wine distillery. (Transport: Walk or take a local electric cart from Caishen Bay to East Zone, ~15 minutes)
  • Evening: Dinner at a riverside restaurant in the East Zone with specialties like Baihe Mantou (lotus seed buns) and soy-braised pork. Return to your hotel nearby.

Accommodation/Food: Stay at a boutique inn inside WuZhen East Zone for an immersive night experience. Recommended dishes: soy-sauce duck, river shrimp, lotus root soup.

Souvenirs: Caishen figurines, WuZhen silk scarves, handmade blue-dye cloth.


2-Day Itinerary: WuZhen Caishen Bay + West Scenic Zone

Two days allow you to experience both the East and West Scenic Zones, blending history and night beauty.

  • Day 1: Follow the 1-day itinerary (Caishen Bay + East Scenic Zone). Stay overnight inside WuZhen.
  • Day 2 Morning: Explore WuZhen West Scenic Zone – larger and quieter than the East, with museums (Bed Museum, Indigo Workshop), canal boat rides, and tea houses. (Transport: Shuttle bus or walking from East Zone, ~20 minutes)
  • Day 2 Afternoon: Visit WuZhen Theatre or take a canal cruise. Perfect for photography.
  • Day 2 Evening: Enjoy the WuZhen Night View at West Zone – lit bridges and canals are enchanting. Return to hotel nearby.

Accommodation/Food: Stay in a riverside guesthouse in West Zone. Try WuZhen mutton hotpot and white water fish.

Souvenirs: Indigo-dyed fabric, wood carvings, hand-painted fans.


3-Day Itinerary: WuZhen + Tongxiang

Extend your trip to nearby Tongxiang, adding more local culture and countryside life.

  • Day 1: WuZhen Caishen Bay + East Zone (same as 1-day plan).
  • Day 2: WuZhen West Zone + Night View (same as 2-day plan).
  • Day 3: Visit Tongxiang City – explore the Fenghuang Lake and local wetland parks. (Transport: Taxi or bus from WuZhen to Tongxiang downtown, ~30 minutes)

Accommodation/Food: Spend one night in Tongxiang. Try HuXi fried eel and Tongxiang pastries.

Souvenirs: Tongxiang wool products, Fenghuang Lake lotus tea.


4-Day Itinerary: WuZhen + Haining

In four days, add a side trip to Haining, famous for leather goods and the tidal bore.

  • Days 1–2: Follow the 2-day WuZhen itinerary.
  • Day 3: Trip to Haining – visit the Leather City shopping area, Haining Museum, and if timing allows, watch the Qiantang River tidal bore. (Transport: Bus from WuZhen to Haining, ~1 hour)
  • Day 4: Return to WuZhen, relax with a canal-side breakfast, and enjoy leisure walking before departure.

Accommodation/Food: Stay 1 night in Haining. Recommended dishes: Qiantang River crab, sesame flatbread.

Souvenirs: Leather goods (jackets, wallets), tidal bore cultural products.


5-Day Itinerary: WuZhen + Jiaxing

Add Jiaxing to discover historic architecture and local snacks like zongzi.

  • Days 1–3: Follow the 3-day itinerary (WuZhen + Tongxiang).
  • Day 4: Visit Jiaxing South Lake – birthplace of the Communist Party’s first congress. Stroll lakeside parks. (Transport: Bus or taxi from WuZhen, ~1 hour)
  • Day 5: Explore Jiaxing Ancient Towns like Xitang (if desired). Return to WuZhen or Jiaxing downtown for departure.

Accommodation/Food: Stay in Jiaxing city. Recommended: Jiaxing zongzi, braised duck, stinky tofu.

Souvenirs: Jiaxing zongzi gift boxes, silk ties, embroidered cloth.


6-Day Itinerary: WuZhen + Hangzhou

Six days allow for a combination of WuZhen and Hangzhou, balancing ancient water towns with modern charm.

  • Days 1–3: Follow WuZhen + Tongxiang itinerary.
  • Day 4: Travel to Hangzhou – visit West Lake, Broken Bridge, and boat ride. (Transport: Train/bus from Tongxiang/WuZhen to Hangzhou, ~1–1.5 hours)
  • Day 5: Explore Lingyin Temple, Tea Plantations (Longjing Village), and Hefang Street.
  • Day 6: Leisure morning in Hangzhou, shopping for tea and silk, then return journey.

Accommodation/Food: Stay in Hangzhou by West Lake. Try West Lake vinegar fish, Dongpo pork, and Longjing shrimp.

Souvenirs: Longjing tea, Hangzhou silk, West Lake handicrafts.


7-Day Itinerary: WuZhen + Suzhou

A week trip gives a perfect blend: WuZhen’s water town, Hangzhou’s lake, and Suzhou’s gardens.

  • Days 1–3: WuZhen + Tongxiang itinerary.
  • Day 4–5: Hangzhou itinerary (West Lake, Lingyin Temple, tea plantations).
  • Day 6: Travel to Suzhou – visit Humble Administrator’s Garden, Suzhou Museum, and Pingjiang Road. (Transport: High-speed train from Hangzhou to Suzhou, ~1.5 hours)
  • Day 7: Visit Tongli Water Town or Zhouzhuang, then return journey.

Accommodation/Food: Stay 2 nights in Suzhou. Try squirrel-shaped mandarin fish, Suzhou-style mooncakes.

Souvenirs: Suzhou embroidery, fans, Suzhou-style pastries.


User Reviews

By Still speaking |

Wuzhen's God of Wealth Bay, located at the eastern end of the Dongzha Scenic Area, is a wide bay on the Dongshi River. Historically, due to the unique water system and narrow river channel, it was artificially excavated as a "turning bay" for ships to turn around. It later earned its name from the God of Wealth Hall, which enshrines Bigan, the Eastern God of Wealth, on its shore. The area is characterized by a water town atmosphere characterized by small bridges, flowing water, and houses. Corridors, pavilions, and bluestone paths contrast with the emerald waters, creating a quintessential Jiangnan landscape. The Fengyuan Twin Bridges span the water, attracting visitors seeking blessings thanks to the legend that "walking on the left brings promotion, while walking on the right brings wealth." The century-old Xiangshantang Pharmacy and Fengyuan Restaurant stand alongside the river. The former retains its late Qing Dynasty layout, while the latter is famous for its Wuzhen braised lamb. The pavilion-style buildings, with streets in front and rivers behind, evoke a lively atmosphere.

By Woody grass |

The first water area you see upon entering is God of Wealth Bay, named for its resemblance to an ingot. A high-pole boat is moored in the bay, and on clear days, there are pole climbing demonstrations. The bamboo poles are much taller than expected, and they become increasingly thinner as they ascend, making it difficult to hang onto them. Walk around the Fengyuan Twin Bridges and onto East Street. From this side of the bridge, the high-pole boats appear even taller, framed by greenery and their reflections.

By Backpackers traveling in the South |

To attract wealth and fortune, come to Zhaocai Bay! ! ! ! !

By Ariel |

The water view is quite beautiful... Turn around and you will see Dongshi Street.

By The sky is high and the clouds are light blue |

Caishen Bay is located in Wuzhen's Dongzha Scenic Area, near the entrance. The water surface is not very large, but it is said to have been a riverside dock in ancient times and was very busy! Today, the clear water seems to be telling the story of its past glory!

By raorao |

We arrived at noon and the weather was very hot, so we looked for a place to rest after passing Caishen Bay.

By Niklaus |

Caishen Bay is also called Zhuanchuan Bay, located in Wuzhen, and it brings together the characteristic buildings of the water town.

By stevedom |

The place is actually average, but the name is good, I have to give it a thumbs up

By Zimei |

There are two high pole boat shows in Caishen Bay a day, one at 10:30 in the morning and one at 14:30 in the afternoon. Each show lasts ten minutes. You may want to time it to watch the show.

By Be the best version of yourself(*^_ |

A scenic spot in the East Gate of Wuzhen Scenic Area, where you can take a boat tour

By Silent Valley Facing the Wind |

At the end of Wuzhen's East Street lies "God of Wealth Bay." Originally known as "Chuanchuan Bay," it was a convenient place for ships to turn around. Later, due to the nearby "God of Wealth Temple," it became known as "God of Wealth Bay." The temple deifies Wuzhen's Eastern Road Civil God of Wealth, Bigan (the Western Road Martial God of Wealth is likely Guan Gong, the god of Guandi Temple in Xizha). The bay boasts the "Fengyuan Twin Bridges," and high-pole boat performances are held on the shore.

By once |

The place is actually average, but the name is good, I have to give it a thumbs up

By Little Bad Guy 36 |

Wuzhen is full of scenic spots, and every one of them is beautiful.

By pale |

This God of Wealth refers to Bigan, and famous attractions include Fengyuan Double Bridges.

By China-TravelNote users |

I was here during the Dragon Boat Festival in 2012. It is the first attraction you see when you enter the gate.

By Clouds are the hometown of rain |

Visitors to Wuzhen's West Bank have only one waterway. After entering the ticket office, a vast expanse of water awaits. It's not a large expanse, but watching wooden boats slowly approaching to pick up passengers in the distance feels like a boat from Liangshan Marsh picking up passengers. It's quite captivating, leaving you with a sense of mystery before even entering West Bank. This stretch of water is called God of Wealth Bay.

By Edison, South |

Although I'm not entirely sure about the origins of Caishen Bay, it's a beautiful harbor for boats. The scenery is stunning, with the Dongzha Gate right next to it and a bridge across the road to the Dongzha tourist attractions. I think people used to row boats out of Dongzha through Caishen Bay. As the saying goes, "roads lead to wealth," and the name Caishen Bay certainly lives up to its name.

By Sunny |

Caishen Bay was formerly known as Zhuanchuan Bay. Wuzhen's water system is unique, forming a cross. The river narrows toward Zhatou, making it difficult for boats to turn around. Therefore, locals dug a pond and a canal to create a place where boats could turn around. To distinguish it from other Zhuanchuan Bays, the name Caishen Bay was borrowed from the nearby Caishen Temple.

It is now used as a dock, and hand-rowed boats stop there when they are idle.

By Stand on tiptoe |

I went there because of the name, the scenery is pretty good.

By make a sightseeing tour |

Wuzhen Dongzha, also known as Zhuanchuan Bay, is a wide stretch of water convenient for boats to turn around. It is named after the nearby God of Wealth Temple. Here you can find the God of Wealth Temple, Fengyuan Twin Bridges, high-pole boats, and a long corridor.

By Zhao Huoding |

Located at the easternmost end of the Dongzha Scenic Area, it is a relatively open area of water. It was a place for ships to turn around in ancient times. Today it has become an elegant tourist attraction with ship docks, restaurants, the God of Wealth Hall, pavilions, and beautiful scenery that will make you linger!

By Sh1na |

At the end of Dongzha, the high pole boat is also parked here.

By Mood |

Caishen Bay gathers together the characteristic buildings of the water town, including halls, corridors, water pavilions and various buildings. The scattered houses extend the quiet ancient streets, and the corridors, water pavilions are connected with the clear water and blue sky, and the beautiful scenery of the water town is in full view.

By Follow me everywhere |

Enter the gate of Wuzhen Dongzha Scenic Area and walk all the way to the river. This is the first scenic spot from east to west.

Caishen Bay, also known as the Turning Bay, is a relatively open area of water for ships to turn around.

Caishen Bay boasts a collection of characteristic water town architecture, including pavilions, terraces, and towers. It also boasts the famous Fengyuan Twin Bridges. There are also local high-pole boats, and with luck, you might even catch a high-pole performance.

By Haha, enjoy it alone |

Just passing by, no big impression...

By Yuanyuan |

Wanqing Xiaozhu, Mu Xin's former residence, shredded radish pancakes, and Fengyuan Restaurant are all located in Dongzha Caishen Bay.

By Young |

Caishen Bay was formerly known as Zhuanchuan Bay. Wuzhen's water system is unique, forming a cross. The river narrows toward Zhatou, making it difficult for boats to turn around. Therefore, locals dug a pond and a canal to create a place where boats could turn around. To distinguish it from other Zhuanchuan Bays, the name Caishen Bay was borrowed from the nearby Caishen Temple.

By felicity_H |

There are many tourists in the Dongzha Scenic Area and it is very lively!

By Sunny Doll |

This is the beginning of entering Dongzha to view other attractions.

By Snow Plum |

Caishen Bay in Wuzhen, Zhejiang, was once known as Zhuanchuan Bay, a specially constructed waterway designed to facilitate boats' maneuvering in the well-shaped waterway. Caishen Bay embodies the distinctive architecture of a water town, featuring halls, pavilions, and waterside pavilions. The meticulously arranged residential complex extends through a tranquil ancient street, while the pavilions and waterside pavilions blend seamlessly with the clear water and blue sky, offering breathtaking views of the waterside town.

By hyacinth! |

Caishen Bay was formerly known as Zhuanchuan Bay. Wuzhen's water system is unique, forming a cross. The river narrows toward Zhatou, making it difficult for boats to turn around. Therefore, locals dug a pond and a canal to create a place where boats could turn around. To distinguish it from other Zhuanchuan Bays, the name Caishen Bay was borrowed from the nearby Caishen Temple.

By Go your own way |

Caishen Bay is located at the eastern end of the old street within Wuzhen's Dongzha Scenic Area. Walk straight through the entrance and continue to the riverbank to find Caishen Bay. The bay is dotted with Wuzhen's characteristic high-pole boats, and to the right are the famous Fengyuan Twin Bridges.

By Seven-fold Buddha's Grace |

Located at the easternmost end of the Dongzha Scenic Area, it is a relatively open area of water. It was a place for ships to turn around in ancient times. Today it has become an elegant tourist attraction with ship docks, restaurants, the God of Wealth Hall, pavilions, and beautiful scenery that will make you linger!

By Run ^ω^ New Life |

The door is closed and the interior is probably not well decorated.

By Heart is far away |

Beautiful, very nice environment. Beautiful, very nice environment.

By cloud |

It is next to the floating market. It has no special features, but the floating market has the flavor of Jiangnan water town.

By Schrödinger's Cat |

I visit Wuzhen every year for a relaxing break, and I've been there no fewer than five times. I've stayed at waterfront guesthouses twice, but the overall value wasn't great. The rest of the time, I've stayed at Zhaoming Shushe, a very affordable hotel that usually requires booking a month in advance. It's a quiet and elegant retreat nestled in the city. The Shusheng mutton stall in the alleyway is absolutely amazing—a must-try in autumn and winter. I've visited all of Wuzhen's attractions more than a dozen times, most recently with my 50D and 1740 lens. Feel free to ask me any questions.

By Island Mountain No. 17 |

There are regular high pole boat performances here, where artists climb up to the top of the poles to perform various difficult moves. This is one of the attractions I was looking forward to. However, after asking the staff at the scenic spot, I learned that the performance was cancelled due to too many tourists. - - Quite depressed

By Circle |

Caishen Bay, located in Wuzhen's Dongzha District, is home to Wuzhen's characteristic high-pole boats. Caishen Bay was formerly known as Zhuanchuan Bay. Because Wuzhen's water system is unique, forming a cross shape, the river narrows towards the gate, making it difficult for boats to turn around. Therefore, locals dug a pond and canal to create a place for boats to turn around. To distinguish it from other Zhuanchuan bays, the bay was named Caishen Bay after the nearby Caishen Temple.

By Mengxi's World |

When I heard the word "God of Wealth", I decided to go. Sincerity is the key.

By Dragon King Online |

Caishen Bay is really lively, with many tourists jostling each other.

By Wheat with acupuncture℃ |

There is an interesting high pole boat in Caishen Bay, next to which is Fengyuan Shuangqiao.

By Meng-M-Meng |

The first scenic spot in Dongzha, Gaogan Boat, is also on it. Maybe this name also reflects people’s good expectations.

By Rosewood |

Beautiful, the houses in the water town are beautiful. Living on the water, but not on a boat, isn’t it wonderful.

By Peak wearing a straw hat |

The first thing you see upon entering Dongzha is this... a vast expanse of water. It instantly captivates you! Your mood brightens, and your journey becomes even more enjoyable!

By Hades, the rain god |

Caishen Bay is located at the eastern end of the old street within Wuzhen's Dongzha Scenic Area. Walk straight from the entrance until you reach the riverbank. Caishen Bay is home to Wuzhen's local high-pole boats, and to the right are the famous Fengyuan Twin Bridges. Caishen Bay boasts the widest expanse of water in Wuzhen's Dongzha Scenic Area, offering stunning views. On the shore, a Caishen Temple enshrines the God of Wealth. This God of Wealth, unlike other gods of wealth, represents Prime Minister Bigan. If you have time, you should visit. Caishen Bay also serves as a small pier, where you can take a pontoon boat to explore the waterways of Dongzha and savor the scenery of small bridges, flowing water, and houses.

By Lollipop Autumn |

One of the famous attractions in Dongzha, Caishen Bay, a must-see place when visiting Dongzha

By Meow Xiaomiao |

I remember going there in the early morning in Dongzha, it was very quiet and the scenery was OK.

By Old Wu Shaoshao |

I have to go there just for the name, give it all 5 stars

By The wingless |

Enter the gate of Dongzha Scenic Area, pass through a bamboo forest and turn right to arrive. There are high-pole boats parked in Caishen Bay. The innermost one is Fengyuan Double Bridge, which is also the end of the scenic area.

By sand. |

Very good, the whole Wuzhen has a great feeling, I look forward to coming back

By Suiyuan Yiding |

At the end of Dongzha, this place has the characteristics of Wuzhen.

By ꧁༺晨༻ ꧂ |

When you enter the larger water bay in Wuzhen Scenic Area, the tour guide will remind you to take photos here.

By Jidao |

I didn't look at it carefully, I just took a quick look, that's all.

By Dai Dai |

This is the place where I leave the inn.

There are performances scheduled. However, the crowds are huge... lots of tour groups.

By Angel |

Caishen Bay is located within the Dongzha Scenic Area. It's a lovely spot, with a wide, pleasant view over the lake. There's a bridge at Caishen Bay, divided into two sides. Walking on the left side is said to bring promotion, while walking on the right brings wealth. From observation, it seems more people are hoping for promotion (after all, promotion leads to wealth). Under the bridge is a gate, flanked by a tall pole. Unfortunately, we arrived too late, after the show, and the next one wasn't until the afternoon, so we didn't see it. Still, it's a nice, pleasant spot.

By Yang Xiaoman |

Wuzhen is a well-established tourist attraction with great views, typical of the Jiangnan water town. I heard it was called Caishen Bay, so I had to go.

By dyklhxb |

The Jiangnan water town has endless scenery and is worth a visit.

By Cat bones |

It's a beautiful angle. You can also see the high-pole boats. Next to it is the Fengyuan Double Bridge. You can sit on the bridge to rest and enjoy the scenery.

By Thirteen Too Full |

Generally speaking, the old scenic spots in Dongzha are somewhat lacking in maintenance awareness.

By Happy Food Life |

It is a bay, but from here you can enjoy the Dongzha waterway with a wide view.

By Cut blue |

Caishen Bay is located within Wuzhen's Dongzha Scenic Area. Just a few minutes' walk to the right from the entrance, it's a perfect spot to admire the beauty of Dongzha's ancient architecture. Caishen Bay boasts several must-see structures, including the high-pole boats on the water, the Fengyuan Twin Bridges on the right, and the Xiangshantang Pharmacy and Caishen Hall on the other side of the bay. Caishen Bay is named after Caishen Hall.

By Chen Feiyang |

Wuzhen is a very famous place, and many film crews and tourists come here.

By Yam loves meat |

The name of Caishen Bay is very popular. This attraction is actually at the front when you enter Dongzha.

The area you see after crossing Fengyuan Shuangqiao is the high pole boat show, which is held in Caishen Bay.

By An Chezai |

The iconic viewing point of Dongzha, with a wide view

By fox |

This was the main area where people did business at the time, and there were many shops nearby, which shows how prosperous it was at the time.

By Mr. |

Caishen Bay is located in Dongzha. The Wuzhen scenic area is divided into Dongzha and Xizha. Dongzha is more rustic than Xizha. Many people still live there, while Xizha is largely commercialized. Caishen Bay isn't much to see. It's just where boats turn. There's a temple nearby, so it was renamed Caishen Bay for the auspiciousness of the area. Its main feature is that it was artificially constructed to facilitate boat turns. It has some local charm, but there's really not much to see.

By Smile. |

Caishen Bay is near the Gaogan boat. I heard that it was used by people to worship and pray. However, the information is not complete and I don’t know much about it.

By let'go |

Wuzhen is quite fun, but there are too many people.

By Mu Yi Qing Feng |

There is a small river bend at the east end of Dongshi River in Dongzha Scenic Area. Tourist boats turn around here. The river is relatively wide and Fengyuan Bridge and high pole boat performances are all here.

By Now that you're here |

It's not just a tourist attraction...

By Mr. Lin's Wandering in Wonderland |

It is the open water area in front of Fengyuan Shuangqiao. Because there is a temple of the God of Wealth next to it, it is named Caishen Bay. But to be honest, the scenery is just average.

By A young man |

I didn't realize it when I passed by. It turns out that this is a tourist attraction. Okay, I admit that this really doesn't have any special features.

By Su Xiaoyang |

I just passed by this and thought the scenery was nice so I took a photo. I didn’t know this was the God of Wealth Bay @—@

By Cool Cars |

It is very close to the gate of the scenic area, where you can take a wupeng boat.


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