Floating Market

水上集市

The floating market is where Wuzhen residents used to row boats to the morning market to buy and sell goods. The market is still held occasionally.
This is a very unique place in Wuzhen. Every morning, small boats loaded with fresh vegetables and livestock come to the well-connected river hub for sale.
· Residents along the river only need to shout, and the boat will be rowed to the water pavilion. They can buy fresh vegetables without leaving home. This is very popular among residents and is still thriving today.
There are various snack shops on both sides of the floating market. You can stop and watch the carp playing in the water beside the wooden pier.

Attractions Location: In the Xizha Historic District of Wuzhen, Tongxiang City, Jiaxing City, Zhejiang Province

Tickets:
Included in the Xizha Scenic Area ticket

Opening hours:
All day (Monday to Sunday, January 1st - December 31st)

Transportation:
Within walking distance of Xizha Scenic Area

Time reference: 1-3 hours


Recommended itinerary for Floating Market tours

1-Day Itinerary: WuZhen Floating Market Highlights

Experience the vibrant culture, river life, and local specialties at WuZhen Floating Market in a single day.

  • Morning: Arrive at WuZhen Floating Market. Take a taxi or local bus 6/12 (~10–15 min from WuZhen West Scenic Area). Walk along the market, observe traditional boats selling fruits, vegetables, and snacks (~1–2 hours).
  • Midday: Enjoy lunch at a riverside restaurant nearby. Recommended: river fish, Wuzhen dumplings (~10 min walk).
  • Afternoon: Explore Canal Street nearby, shop for souvenirs, and take photos of floating boats (~30 min walk).
  • Evening: Optional evening river cruise (~1 hour) to enjoy illuminated waterways and floating market ambiance.

Accommodation/Food: Stay in riverside boutique hotels or guesthouses. Recommended dishes: river fish, dumplings, herbal desserts.

Souvenirs: Handcrafted fans, miniature boat models, local teas, embroidered items.


2-Day Itinerary: Floating Market and Water Town Exploration

Two days allow for an immersive experience at the floating market and nearby water town attractions.

  • Day 1: Follow 1-day itinerary.
  • Day 2 Morning: Visit Xidang Folk Museum (~10 min taxi), learn about local crafts and traditions.
  • Day 2 Afternoon: Explore Fengyuan Old Street, enjoy local snacks and tea houses (~15 min walk from museum).
  • Evening: Optional night canal cruise or visit a riverside restaurant for dinner.

Accommodation/Food: Boutique hotels or guesthouses near WuZhen West Scenic Area. Recommended dishes: Wuzhen-style dumplings, river fish, local noodles.

Souvenirs: Embroidery, handcrafted fans, miniature boats, teas, folk art.


3-Day Itinerary: Culture and Scenic Photography

Three days allow visiting WuZhen Floating Market and surrounding scenic spots for leisure, culture, and photography.

  • Days 1–2: Follow 2-day itinerary.
  • Day 3 Morning: Visit Ancient Workshops Street (~10–15 min walk), observe local crafts such as paper cutting and calligraphy.
  • Day 3 Afternoon: Take a guided boat tour along WuZhen canals (~1 hour) for photography and scenic views.
  • Evening: Explore Xidang Canal, try local snacks and street photography (~15 min walk).

Accommodation/Food: Riverside guesthouses or boutique hotels. Recommended dishes: river fish, herbal desserts, dumplings.

Souvenirs: Handmade crafts, miniature boats, teas, embroidery, folk art.


4-Day Itinerary: Floating Market and Water Town Immersion

Four days allow for full exploration of WuZhen Floating Market and nearby cultural experiences.

  • Days 1–3: Follow 3-day itinerary.
  • Day 4 Morning: Visit Fengyuan Ancient Village (~10 min taxi), explore traditional architecture and village life.
  • Day 4 Afternoon: Participate in a local workshop, e.g., silk weaving or traditional paper making (~15 min walk).
  • Evening: Optional night cruise along canals to enjoy illuminated floating market views (~1 hour).

Accommodation/Food: Stay in riverside boutique hotels. Recommended dishes: Wuzhen-style dumplings, river fish, herbal desserts.

Souvenirs: Handmade fans, embroidery, silk products, teas, miniature boats.


5-Day Itinerary: WuZhen Cultural and Scenic Exploration

Five days allow deeper immersion into floating market life, cultural workshops, and scenic boat rides.

  • Days 1–4: Follow 4-day itinerary.
  • Day 5 Morning: Visit WuZhen Silk Workshop (~10 min taxi) to see traditional silk production and purchase silk items.
  • Day 5 Afternoon: Leisurely shopping along Canal Street, try local desserts and teas (~10 min walk).
  • Evening: Relax by the river, enjoy dinner at a riverside restaurant with local specialties.

Accommodation/Food: Boutique hotels or guesthouses near canals. Recommended dishes: river fish, dumplings, herbal tea.

Souvenirs: Silk items, handcrafted fans, teas, embroidered products, miniature boats.


6-Day Itinerary: Photography, Culture, and Leisure

Six days allow photography, cultural activities, and relaxed exploration around WuZhen Floating Market and canals.

  • Days 1–5: Follow 5-day itinerary.
  • Day 6 Morning: Sunrise photography at WuZhen Floating Market (~1 hour walk).
  • Day 6 Afternoon: Visit Xidang Tea House (~15 min walk), try local teas and traditional desserts.
  • Evening: Optional night cruise or riverside stroll along illuminated canals (~1 hour).

Accommodation/Food: Riverside boutique hotels. Recommended dishes: Wuzhen dumplings, river fish, herbal teas.

Souvenirs: Teas, embroidery, miniature boats, silk items, handmade fans.


7-Day Itinerary: Full WuZhen Floating Market and Water Town Immersion

A full week allows a complete cultural, scenic, and leisure experience at WuZhen Floating Market and surrounding water town.

  • Days 1–6: Follow 6-day itinerary.
  • Day 7 Morning: Optional revisit to WuZhen Floating Market for final photos or a short boat ride (~1 hour).
  • Day 7 Afternoon: Visit WuZhen Folk Art Museum (~10 min taxi) to explore local crafts and culture.
  • Evening: Farewell dinner at riverside restaurant with local specialties.

Accommodation/Food: Boutique hotels or riverside guesthouses. Recommended dishes: river fish, Wuzhen dumplings, herbal tea, local desserts.

Souvenirs: Silk products, embroidered items, teas, miniature boats, handcrafted fans, folk art.


User Reviews

By Rising from the Fire |

Morning tea is a special feature of Wuzhen. It has a very urban atmosphere, but the management is still unified. You can take the food you buy at any breakfast shop to another store, or sit down at a random table on the roadside to eat. They have a dedicated person to recycle the tableware.

By Zimei |

Floating Market

I didn't see anything special, maybe it was the wrong time. It was just a piece of water with many, many big carps. There was a stall selling fish feed nearby, 5 yuan a bag, and some children were happily feeding them.

The two internet-famous restaurants, Jiaxing Zongzi Shop and Mao Laotai Stinky Tofu, are both near the water market.

By 97zai |

At the floating market, someone threw fish feed into the river. Soon, a large number of fish swam over there one after another. Some of the fish were so big that I thought they were spirits.

There were people singing up there, but it was too far away so I couldn't capture it in the photo.

By General Wu |

The Xizha Water Market was once a place where local farmers from Wuzhen traded their goods. The bustling crowds led to a stage for Huagu Opera performances. Today, the scenic area's water market still retains the tradition of performing Huagu Opera at night, primarily based on local legends and performed in the local dialect.

By Frigidity Bread |

I first learned about Wuzhen, the Venice of the East, in my elementary school textbooks. I never thought I would actually visit it one day. Actually, there weren't as many things to sell as I thought, but it was still a good place to join in the fun. The carp were particularly plump and beautiful.

By Happy monkey |

It used to be a market for buying and selling, but now it's a market for viewing. During the day, you can see large fish swimming in the water, and in the evening, as the sun sets and the surrounding shops light up with lanterns, it's a great place to watch the night scenery.

By Backpackers traveling in the South |

It’s a pity that I didn’t see the scene of going to the market, so I can only imagine it myself. . . . . . . .

By Yi Shiyu CiCi |

Although it's called a floating market, it feels more like a plank road on the water. It's just on the water. As someone who grew up in the Jiangnan water town, I still find this unappealing. I didn't see anyone trading on the floating market. Wuzhen is now deserted, so I doubt it will be there any more.

By Sophialink |

When visiting Xizha, you will definitely pass by here. It is also one of the scenic spots and is particularly beautiful.

By China-TravelNote users |

There is a stage next to the floating market. Every evening, the stage becomes lively. When you close your eyes, you will instantly feel like you are traveling through time.

By Mu Ziying |

There are many restaurants nearby, and there are many Jinli fish in the water. They are probably very fat because they eat too much.

By Sh1na |

The night view is still very good, and you can hear people singing opera

By Strolling leisurely |

In fact, it is set up to simulate an old market, selling various goods such as rice cakes. Nowadays, most people come here to visit, and generally no one actually buys things.

By Follow me everywhere |

Xizha's floating market was once a popular morning market for the surrounding countryside. Early in the morning, small boats loaded with fresh vegetables and poultry arrived at the interconnected river hub to sell. Riverside residents simply called out, and the boats would sail to the waterside pavilions, allowing them to buy fresh vegetables without leaving their homes. This popular market was a popular choice for residents. Today, perhaps because it was a little late, I didn't see the lively scene.

By Pianfang cures insomnia |

You can see a lot of people passing by here, the fish on both sides are very big, and the scenery is also good.

By Hollow Brother |

From Wanxing Bridge, I photographed the Wupeng boats on the Xishi River. Across from the bustling area is the pier, where a large number of koi fish are stocked in the inner lake. At the eastern end of the pier is Shuishikou Street, home to the Wuzhen Floating Market. The Floating Market was once a gathering place for Wuzhen residents to row boats to buy and sell goods early in the morning, and it still holds occasional markets. Near the pier, there's a large koi viewing area, attracting numerous tourists for photos. Fish food is available nearby for purchase, which likely explains the concentration of koi fish.

By Rain in the third year of the Republic of China |

Be sure to go fish watching at night! The fish here are huge! There's an old lady selling fish food nearby, 5 yuan for a big bag! Be sure to keep an eye on your belongings when watching the fish at night, as the roads are narrow and crowded.

By Small crucian carp |

I happened to go there at night, and the floating market was particularly beautiful.

By Tianjin Girl |

There are many shops selling food before you get on the bridge, and the prices are not expensive.

There are so many big fish under the bridge. It's a bit scary to see so many big fish gathered together. I wonder if there are bigger ones among them.

By Centenary Sugar Cube |

I was really surprised by the koi under the bridge of the water market. I used to think that the koi in the City God Temple were super fat, but compared with the ones here, they are simply weak. My grandma loves these fat koi very much.

By KO~Black Rice |

I came to the floating market, and there were a group of fish that were so big that they looked like they were spirits.

By Nanshan |

A small market formed on an open water area in the southeast corner of Wuzhen West Gate

By China-TravelNote users |

Walking there at night, it's breathtakingly beautiful. Even though it's peak season, it doesn't feel crowded or overcrowded. The night breeze sweeping across the water washes away the day's heat, rushing towards me and embracing me. Wuzhen, I love you.

By Si |

The overall waterway and surrounding buildings are beautiful, there are countless koi in the water, and the ecology is very good.

By LOVE@pig@ |

A unique feature of Wuzhen is the plump fish in the water, which are petted by tourists. The view from above is great.

By summer |

It is really beautiful. Walking on it, you can feel the prosperous atmosphere of ancient times.

By Happy Life |

One of the attractions in Xishan, it’s not very big, so you might as well take a look since you’re here.

By anjella_w |

In the Xizha Scenic Area, there are opera singers, many carp underwater, and many people feeding the fish.

By Huihui's sleeping cat |

There are a group of people feeding the fish at the floating market all day long. The fish are so happy~~ They are fat and big

By Coffee Afternoon Tea |

The Floating Market is located in the Xizha Scenic Area and is arguably the first attraction. The waters stretch over a vast expanse of water, and a long wooden plank bridge stretches across the emerald green river, connecting the two water pavilions on either side. The pavilions are home to a variety of snack shops, and the wooden plank bridge bears the words "Floating Market" in bold, large letters. We didn't get to see the market when we visited, but standing on the bridge, we could almost see the small boats paddling in from all directions, bustling and filling the river. These boats were laden with fresh vegetables and freshly caught fish, hawking their wares. I could almost hear them bargaining with the shop owners in the water pavilions—it was a lively scene.

By Annoyed little deer |

The lively waterfront is surrounded by snack shops. It is so relaxing to order some snacks and sit down to enjoy the scenery.

By Island Mountain No. 17 |

Located on the east side of the Xishi River, it is known as the "Water Market". It was the place where Wuzhen residents used to buy and sell their own crops and poultry, and merchants from all over the country came to do business by boat. The entire market covers an area of about 3,400 square meters and is divided into two square water trading areas by an east-west wooden trestle bridge.

By Go with the flow |

Maybe I went there too late and didn't catch the market. I'll come back next time.

By Honey sweet |

You can take a boat, and you will feel like you are going to Jiangnan.

By onion |

I didn't encounter any market when I went there. I only saw a very long and lively wooden bridge with a sign saying "Water Market" hanging on it.

The koi here are the most numerous and fattest I have ever seen.

The fat koi in the river are very friendly. Once fish food is sprinkled, they will immediately gather in a large group and fight over it, making it very lively.

The small stall selling fish food next to it is doing a booming business. It must be the tourists who feed the koi here so fat.

There is also a small place where you can sit down and rest, enjoy the breeze and look at the scenery. It is so pleasant.

By Xiaoyan1124 |

There are many snacks in the floating market, and Mrs. Mao's stinky tofu is here. The koi in the water are very fat, you can buy a bag of fish food to feed the fish

By Meng-M-Meng |

I didn't see anyone selling things by boat, maybe it was the wrong time.

There is a pond of koi nearby that is very big and fat. There is a fish food seller nearby, 5 yuan a bag.

By Beijiang |

I didn't pay attention to what they sold specifically, but it looked good.

By The wingless |

People in Wuzhen call it the Water Market. There are some specialty snack shops on both sides of the market, and there is a koi viewing area under the pier of the water market.

By M Road |

It's worth a visit, take a walk and it's very comfortable

By Lonely Aurora |

A must-see spot in Wuzhen's West Market, located on the east side. There are people actually stopping their boats there to sell things (fruit, etc.). At the other end of the floating market, there's a fenced-in bay filled with tons of really big fish. On the other side, there's someone selling fish food, 5 yuan a portion, which is quite a lot, like a huge handful. Leaning on the bridge, feeding the fish, and enjoying the breeze, it's a unique Jiangnan experience. It's a wonderful place. I highly recommend it!

By SilviA&LuCiFeR |

We were about to go out for dinner that evening and passed by a floating market. It was quite pretty when the lights came on. In one corner, there were tons of huge carp, all plump and round, their mouths open, constantly eating. There were a lot of people on the plank road, which also became part of the scenery.

When I passed by again, it was noon and I was about to leave. There were not many people around at this time, so it was not as lively as at night, which was also a good feeling. I saw many small shops along the water around the market, and the snacks they sold looked very nice.

There are many teahouses around the floating market, where drinking tea and enjoying the scenery is a great experience.

By The weird uncle with a goatee |

These were the small boats that sold vegetables on the water at that time...

By Little Fatty Jie'er |

I thought there would be a lot of vendors, but there weren't many, and they all had similar items, which was boring.

By Peak wearing a straw hat |

The market place, where people trade, is chosen on the boat, which is a different way to experience it! The river is full of boats and there are many koi in the river. You can lean on the railing to feed them, and many people will come to grab the food. It's spectacular!

By Xiao Xinzi |

In the past, the floating market wasn't held every day. It would only be held on the 15th day of the lunar calendar, when nearby residents would gather to sell their wares, much like a market day in a small town. Nowadays, however, the market features performances and is held daily between 3 and 4 p.m. The floating market is just a name for the place; many residents have moved ashore to sell food, primarily edibles like osmanthus cakes, citron cakes, and rice wine. Others sell used books and bandit cigarettes.

By Rice |

The floating market is very lively, crowded and unique.

By Cool Cars |

The Xizha scenic area is very large, and there are cafes and snack bars where you can take a rest.

By Calm Night |

It felt quite lively, although I didn't go there specifically to take a look.

2011.09

By Chen Momo and Xia Tian |

This place is just for feeding fish, watching fish, and then feeding fish again. It used to be a market, similar to the floating market in Thailand, but now it is deserted.

By Fishing Tour |

The koi in the floating market, the fat fish, swim leisurely.

By Adan |

The floating market is quiet in the early morning.

By Yuan Gungun's Popping Candy |

Now there are large groups of koi in the water for people to enjoy.

By Apple |

It has the flavor of the Venice of the East. Compared with skyscrapers, this is what truly represents China. What is national is global.

By Silly Girl Ranran |

The environment is very good and worth visiting. The scene where the male protagonist picks up girls and fishes in the movie "Once Upon a Time in China" released this year was probably filmed here.

By Oli |

A very lively place with dense tourists and bright lights.

By Cat who loves curry |

In the past, Wuzhen was located at the junction of two provinces, three prefectures and seven counties, with dense rivers and convenient transportation.

If tourists are interested, they can stay in the residential hotels in Xizha Scenic Area, buy their own food, learn to cook local home-cooked dishes, and experience the fun of life of the Jiangnan water residents.

By The small fortune of dumplings |

The floating market in Wuzhen was really where people would do business in ancient times. Now, perhaps for the sake of sightseeing, many shops are also built on the water for tourists to watch and buy and sell things...

By Xiaoshizi is an Aquarius |

There are fish food sellers near the floating market, and the fish in the water are so big!

By Xiaoguaicc |

I love the Mao Laotai stinky tofu at the floating market.

By Cold air in Shanghai |

The floating market in Xizha is known as "Shuishikou". The entire water area is about 3,400 square meters and is divided into two parts by an east-west wooden trestle. The wooden trestle and Jingxing Bridge face each other across the Xishi River. There are water pavilions built on both sides of the water area.

The scenery here is particularly beautiful in the early morning.

By Nana sauce 945 |

In the morning floating market, occasionally someone passes by, which is also a harmonious existence.

By Little Jiajia positive energy |

The floating market is where vendors set up their stalls on boats, and small boats are lined up along the bridge. There are many fish in the water, which can be fed.

By If you have a bag |

Before we knew it, it was evening. In the afterglow of the setting sun, Wuzhen showed a unique beauty.

In the evening, there are opera performances at the floating market.

By Glutinous rice dumplings |

I went there during the Chinese New Year. Wuzhen Tourism Group specially responded to the water market and let me experience the life of the water town. I liked it very much.

By Thoughts |

The floating market has a great view, but it lives up to its name of a market, it is empty and deserted.

By Ling |

There are many carps under the long bridge in the bustling water market. When people feed them together, the fish will jump into lotus flowers.

By Mirror |

Floating market. I wonder if there are still real markets now? I didn't encounter any when I came here.

By Cui Cui |

This floating market is in a great location, with a wooden pier crossing the middle and teahouses, snack bars, and tofu stalls all around. If you're tired of strolling around, you can find a table by the water and enjoy the scenery while you eat. The koi fish under the bridge are incredibly plump, and tourists are often seen playing here, having a blast.

By lorna |

There are many snacks here, and Mao Laotai's stinky tofu is here.

By cici |

Locals call this market "Shuishikou." It boasts a wide expanse of water suitable for small boats, crossed by a wooden trestle bridge. It faces Jingxing Bridge across the Xishi River, and water pavilions line the waterways on both sides. When the market opens, the teahouses, butcher shops, snack bars, and tofu stalls within the pavilions undo their shutters early, signaling the start of a new day in the water town.

By minasue |

Most of the places on the floating market sell snacks, but this one has a very homely feel, just like a home kitchen.

By Smiling Macchiato |

Cross the bridge and arrive at the floating market, where tourists are throwing bait and playing with koi in the water, having a great time.


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