Is the Super Bowl Still a Big Deal in Las Vegas?

Question

I ask because hotel rates are dirt cheap.

I understand the rates for tonight; a lot of California and other nearby visitors might be driving home after the game. And others taking evening flights because they have to work tomorrow.

So $25 rates tonight at lower end properties don’t surprise me.

But last night the rates were also very low. $39 for Horseshoe on a Saturday? $79 for Luxor?

I haven’t been for “ the big game “ in years. Been there ( 4-5 times) done that.

I’m really surprised at these rates.

Answer

It’s an interesting question, and it’s true that the Super Bowl used to be a massive event in Las Vegas. The city would be packed, with hotel rates skyrocketing and everything buzzing with excitement. However, a few things have shifted over the years, which may explain the surprisingly low rates you’re seeing during this year's Super Bowl weekend.

Why the low hotel rates?

Increased Competition: Over the years, Las Vegas has seen a dramatic increase in hotel offerings, including off-Strip and non-gaming properties. There’s more competition, so hotels are more inclined to offer discounts to fill their rooms, especially if they feel like they aren’t going to sell out at the higher rates.
Shift in Super Bowl Tourism: Las Vegas still gets Super Bowl visitors, but the crowd has changed. It’s no longer just about Vegas as the ultimate destination for the big game. People have more viewing options at home, in local bars, or through streaming services, which could reduce the demand for travel to Vegas. Many sports fans are now more inclined to visit for other events or attractions throughout the year rather than make the trip specifically for the Super Bowl.
Availability of Affordable Alternatives: The rise of places like sports bars, watch parties, and viewing events that don’t require staying in expensive hotels has made it easier for people to enjoy the game without paying the hefty price tag of a hotel room. People can travel to Vegas for the game without feeling the need to stay on the Strip.
Midweek/Off-Peak Times: As you noted, rates tend to drop after Super Bowl Sunday when people are heading home. Las Vegas is also seeing changes in its typical guest patterns, with many visitors coming for midweek conventions or to enjoy the city’s entertainment offerings rather than big event weekends like the Super Bowl.

Is the Super Bowl still a big deal in Vegas?

The short answer is yes, but it’s not what it used to be. While it’s still a big event, especially with sports bars, sportsbooks, and venues hosting watch parties, the city’s overall atmosphere has diversified. With the rise of other major events like UFC fights, Formula 1, and big-name concerts, the Super Bowl may not carry as much weight as it once did for attracting big crowds to the city.

Other factors to consider:

More Las Vegas Alternatives: Many people are now opting to visit Vegas outside of the Super Bowl weekend, when the city offers more in terms of concerts, residencies, festivals, and major events like F1, the Electric Daisy Carnival (EDC), or the National Finals Rodeo (NFR).
Post-Pandemic Tourism Shifts: With the pandemic impacting travel and habits, some visitors have shifted their approach to Vegas. They’re taking more budget-conscious trips or finding ways to experience the city without going during peak periods.
Changing Demographics: Younger generations may be more likely to attend the Super Bowl at home or at local venues than make a big trip to Vegas, further reducing demand.

So while Las Vegas still has its fair share of Super Bowl fans, it seems like the city has become a bit more accessible in terms of hotel rates during the event. The city is certainly not out of the running for big events, but things may just look a bit different now. If you're finding low rates, it could be a great opportunity to visit without paying the usual premium.